Hype Studies is an emergent, transdisciplinary research arena aimed to investigate hype as a powerful and pervasive phenomenon that influences economic trends, political agendas, media narratives, and technological developments.

Hypes are not exclusively linked to techno - financial capitalism but to the broader ideology of progress. Modern ideology, characterized by overstressing future potentials for opportunistic gains, can be observed in socialist, fascist, and capitalist societies throughout the 20th century. Such ideologies emphasize transformative aims through technology, war, racial purification, and so on, making bold claims about future trajectories and societal liberation via rhetorical and aesthetic means, from fascist radio propaganda to socialist realism (Marx, 1964, Edwards 1996, Nye 1996, Mosco 2005) . Today, hype operates as an inherent feature of attention economy in concert with clickbait attention economy business models and strategies , fake news and disinformation, functioning both at a micro - level, from day - to - day decision - making and news consumption, but also on a macro - scale, dominated by the military - industrial complex and other sectors (academic, or even third sector) succumbing to national strategies that are influenced by, and influence, hype generation.

https://zenodo.org/records/18764034

We strongly believe that our generation does not have to reproduce the hierarchical, extractive and exclusionary patterns of work commonly found in academia and cultural institutions. Our salaries and job titles do not define our roles within these communities. Whenever possible, we offer resources to enable participation to all (e.g., by hybrid event provision or travel fund for precariously employed workers). We are keen on disseminating our research in non-commercial open-access publications as well as formats accessible to a range of people outside academia (e.g. podcasts, news items, artworks).

https://hypestudies.org/blog/is-hype-studies-just-sociology-of-expectations-2-0